Degrees and Certifications:
PhD in Spanish Linguistic, Universidad de Salamanca, Spain Master Degree on Spanish, UTSA, San Antonio, TX Master Degree in Communication, Universidad Regiomontana, Monterrey Mexico Bachelor Degree in Communication and Advertising, uanl, Monterrey, NL Mexico
Dr. Hilda Velasquez
I earned a Ph.D., Maxima cum Laude in Spanish Linguistics and Discourse Analysis from the prestigious Universidad de Salamanca in Spain. I also hold a Master Degree in Spanish Linguistics from the University of Texas at San Antonio, a Master Degree in Social Communications from Universidad Regiomontana, and a Bachelor Degree in Communication, major in Advertising from Universidad Autónoma de Nuevo León, both universities in México.
I have seventeen-plus years of multidisciplinary and multicultural training in fields such as Advertising, Communication, Marketing, Culture and Spanish Language. Training that has allowed her to teach for more than fifteen years in those areas in México, Spain and in the United States. Among the classes that she has taught are Intercultural Communication, Social Communication, Mass Media, Communication Theory, Organizational Communication, Public Relations, Introduction to Advertising, Advertising Production, Advertising and Persuasion, Advertising Campaigns, Semiotic, Multicultural Marketing, Principles of Marketing, Marketing Research, and Audience Insight, etc.
My research focuses on the Spanish Advertising directed to the Hispanic Market in the United States starts with her dissertation Cultural Determinants in Advertising for Hispanics in the United States, it develops a multidisciplinary research that encompasses different disciplines such as language studies, semiotic, sociolinguistic, culture and mass communication exploring the usage of Spanish language in the advertising discourse and its implications for the Hispanic population living in the United States. Besides her academic practice she also has professional experience as Event Coordinator, Account Executive, Media Planner, Copywriter, Curriculum Developer (Spanish and Advertising), and Department Coordinator (Advertising).