Brand Guidelines
Why is Brand Important?
A consistent brand builds recognition, trust, and credibility. It shapes perceptions, influences how the district is viewed in terms of academic excellence, inclusivity, and innovation, and can even impact student enrollment, partnerships, and funding opportunities.
When a brand is consistent in its messaging, visual identity, and tone, it becomes easily recognizable, allowing audiences to form clear associations with its values and offerings. For organizations like school districts, it ensures that every communication, from websites to newsletters, reinforces the district’s mission, culture, and commitment to excellence.
How to Use the Brand Guide
Our district has developed brand guidelines as a strategic step to ensure brand uniformity. When creating print or online marketing materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.
Colors
These are our approved brand colors. Please do not deviate from this color palette.
#2B2B71
Midnight Blue
- Primary
- Pairs with white text (#FFFFFF)
#294047
Deep Space
- Accent
- Pairs with white text (#FFFFFF)
#8757A8
Violet Sky
- Secondary
- Pairs with white text (#FFFFFF)
#48707B
Light Space
- Accent
- Pairs with white text (#FFFFFF)
#DAA04A
Solar Gold
- Accent
- Pairs with black text (#000000)
#E2E6E6
Stardust
- Accent
- Pairs with Midnight Blue, Violet Sky, Deep Space, or Black text
Fonts
These are the fonts used within our brand assets.
Nunito Sans Black
- This font is used for the District’s Logo
- We are waiting for Smart Sites to load this font (displayed is Nunito Sans)
- System Alternative Font: Verdana Bold
Noto Serif Bold Italic
- This font is used for the District’s tagline
- System Alternative Font: Georgia Bold Italic
Benedict
- This is a decorative accent font used for component headings, quotes, or callout text areas.
Logos
The below logos and mascots are approved for reproduction and use.
Primary Logo:
Secondary Logo:
Secondary Logo:
Logo File Formats
These are our approved file formats for print and digital use.
EPS
Use it for: Print
An EPS logo file is best used when the logo needs to be scaled without losing quality, making it ideal for high-resolution printing. This format is perfect for creating large-scale materials like banners, billboards, and merchandise, as well as for use in marketing materials such as brochures or business cards.
JPEG
Use it for: Web
A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed.
PNG
Use it for: Web
A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.
Choosing the right file format for each logo is essential. When requesting a logo file, consider whether it will be used for digital display or print. To request a logo file, please email communications@boerneisd.net.
Thank you for retaining our brand identity!